The challenge
Automotive manufacturers face a fundamental shift: vehicles are becoming connected digital platforms, generating streams of telemetry, diagnostics, and customer interaction data. Existing IT landscapes — often built around ERP systems and dealer management platforms — struggle to support the real-time, privacy-sensitive data flows that connected vehicles demand.
Regulatory pressure compounds the challenge. GDPR, the EU Data Act, and emerging vehicle data regulations require transparent consent management, data portability, and clear processing boundaries. A platform built without privacy at its core requires costly retrofitting as each new regulation arrives.
Our approach
We designed an open, composable platform architecture that separates concerns cleanly: vehicle telemetry ingestion, customer identity and consent management, and dealer-facing analytics each operate as independent services communicating through well-defined APIs.
Privacy by design
Consent management is embedded at the data ingestion layer, not bolted on as middleware. Each data point carries its consent context, enabling fine-grained access control that flows through the entire platform. When regulations change, the consent model adapts without restructuring the data pipeline.
Open standards
The platform uses open APIs and standard data formats throughout, avoiding vendor lock-in and enabling partners — insurers, fleet managers, aftermarket service providers — to integrate without bespoke adapters. This creates an ecosystem where value flows to all participants.
Scalable foundations
Built on event-driven architecture with horizontal scaling, the platform handles peak loads during product launches and seasonal service campaigns without over-provisioning. Infrastructure costs scale linearly with actual usage rather than anticipated maximum demand.
Results
The platform now serves multiple vehicle lines across European markets, processing millions of telemetry events daily while maintaining sub-second consent verification. New regulatory requirements from the EU Data Act were accommodated through configuration changes rather than architectural rework — validating the privacy-first design approach.
Partner integrations that previously required months of custom development now complete in weeks using the open API layer, expanding the ecosystem and creating new revenue opportunities for all participants.